White Labelling Strategy and Business Case

A leading Contract of Differences (CFD) broker, part of a larger financial services conglomerate believed they had a market-leading CFD platform and wished to white-label to smaller brokers and potential competitors to offer to their customers.

Division

Consulting & Advisory

Industry

Corporate, Wholesale and Investment Banking

Service-line

Operations Strategy

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The Client

A leading Contract of Differences (CFD) broker, part of a larger financial services conglomerate.

The Challenge

The firm believed it had a market-leading CFD platform and wished to white-label to smaller brokers and potential competitors to offer to their customers.

The Solution

Lysis conducted market research to determine the platform's strengths and weaknesses relative to competitor offerings and interviewed stockbrokers and other CFD brokers to determine their appetite for white labelling such a solution. They develop a business case for white labelling the product including market sizing and revenue and cost modelling. Lysis ran a six-week project which included conducting functional and technical due diligence on the software platform and benchmarking the software functionality against competitor offerings. They also developed a business plan and financial model for the product under a white-label scenario and summarised the above in a brief feasibility report for the board.

Results

The feasibility report was presented to the board of the financial services conglomerate and was well received. The project did not go forward because the financial services conglomerate sold the CFD broker instead of pursuing the white-label revenue stream.

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